Investigating the Role of Green Entrepreneurship Orientation in Increasing the Performance of Agricultural Jihad Organization

The purpose of this study was to analyze the role of green entrepreneurship orientation in increasing the performance of Agriculture Jihad Organization. The present study is an applied research and included witin descriptive research method. In this research, green entrepreneurship has been considered as an independent variable and organizational performance as a dependent variable. The statistical population of this research includes 115 managers and employees of Mazandaran Agriculture Jihad Organization. According to Krejcie & Morgan table, the minimum number of sample size has been determined as 89 people that have been selected randomly. Further, standardized questionnaires have been used to gather necessary data. The reliability of the questionnaire has ben approved by Cronbach's alpha coefficienty; Moreover, combined reliability, has been confirmed by using convergent validity. Furthermore, the validity has been confirmed by content validity through the esperts idea about the questionnaire. Further, SPSS22 and AMOS22 softwares were used to analyzing the data and determining the correlation between variables. The results of the current study show that green entrepreneurship has a significant effect on organizational performance. Therefore, managers can take a practical step towards developing environmental activities considering the dimensions of green entrepreneurship and their institutionalization in the organization.